Nearly half of British men surveyed would give up sex for six months in return for a 50-inch plasma TV, a survey — perhaps unsurprisingly carried out for a firm selling televisions — said on Friday.

Electrical retailer Comet surveyed 2,000 Britons, asking them what they would give up for a large television, one of the latest consumer “must-haves.”

The firm found 47 percent of men would give up sex for half a year, compared to just over a third of women.

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